Marketing Activity

Marketing Activity
Here are the brief of each Activity

Branding –

Making Creative Leaflets:- consignment box, Androids Apps,Delivery Branch Location Index ,assure delivery , New Location launched banner, shortage –zero is king, banner for social media activity, service level for each zone, service route, Book more, Certificate for best performance employee, Road Show banner, V-X Logo, Check box pad view , Mobile pod, V-Xpress ppt, pdf templates etc,Holiday banner(Holi, Mother day, diwali etc) , for branch Address list along with contact No, T shirt Banner, Leaflets for Event

Making Newsletter :- VA times etc, profiling customer success etc

Making Video :- Making presentation video for all department, Customer Testimonial Video, segment video,Mobile POD, DEPS, HUB –(on How to handle E cargo),Making video for AK shah sir function, sales parivartan video, video on branding presentation

Physical Activity :- Make company brochure, calendar, Diary, Checkbox pad, Mouse pad, pen Drive, Certificate & Trophy distribution to best performer employee, sales kit(DVD), Basket ball & boxing kit at HUB, every branch painted with V-Xpress color,VA T-shirt,V-Xpress Anthems, Bag branding etc

Training Program:- KBOG Training Program at HUB (vapi, nagpur,Indore, Kolkata,Hyderabad, Baroda, chennai, cochin,Bhiwandi, Chandigarh, Ahmedabad) , give brief Introduction to New Join Employee about V-Xpress(business, organization structure, anthems, and branding etc ),

Participated in Awards - CII Awards

Outdoor Advertising – placing Hoarding at Metro city (Taking proposal from Advt Agency and forwarded it to concern zone Manager)

Content seeding – write a content from content writer publish on Authority website, Blog etc (topic would be GST, CEO Thoughts, Logistics etc)

Retail- Attending Events/Exhibitions/seminar, Road Show(distributed V-Xpress leaflets, collect leads etc), Making androids apps, consignment Boxes

B2B- Indiamart.com (collection Leads & transfer to sale Dept)

Digital Marketing- website development, SEO, SMO, PPC(Paid ads-Google Adwords), Banner Advertisement,develop Androids Apps for instant cargo booking, email marketing etc

Email Marketing – sending Emailer to – (bulk mail) to customer( every month on dated 10th ), KBOG updates to respective zone ,welcome emailer to key client along with KYC for, sending mail on Holiday Occasion(Holi, gudi pawda etc)

Print Media Advt- published ads in cargo talk, Newspaper, Magzines, Econimic Times(ET) etc

Operational Excellence Video - Making Operation Excellence Video on 6 step consignment Process

Market Research – check existence of V-Xpress, segment wise customer/industries analysis, competitor Analysis, data analysis, Advt research, identified future opportunities etc