Online Tools

keyword Research Tools

https://keywordseverywhere.com/
Online Image Сompressor
Optimizilla is the ultimate image optimizer to compress your images in JPEG and PNG formats

https://imagecompressor.com

Google Adwords & Facebook Notes

#########Google Adwords Notes######

***Create Multiple Ad group in Single Campaing , You will get more good result (Impression & Clicks )
** Bid Strategy Type
Max. Conversion : is use for Conversion( we want to user fill the conversion form/lead for)
Max Click : is for getting more click /visit to our website.

Remarketing campaigns

Remarketing campaigns are used to show ads to people who have visited your website or used your app. These campaigns provide you with extra settings and reports specifically for reaching previous visitors and users.

Google Adword Re marketing Campaing



Create Remarketing Campaign
1.Select New Campaing=--->Create a campaign without goal guidance--> then select search or display
2.Place Re-marketing Code in Website Home page
Select Tools & Setting-->Audience Manager-->select Audience source--->Google Ad Tag (details)--> select Tag setup
copy that code and paste in website head tag
3. Create Remarketing List

Select Tools & Setting-->Audience Manager-->select Audience List-->click on + -->Website Visitor--> Add Visited page --- Home page URL ---click on Create Audience.. done

4 Go to Campaing select Remarketing Campaing-->clikc on Audience--> Edit audience-->Select a adgroup-->Browse(Targeting)-->select "How they've interacted with your business" - >select website visitor->select select Audience List(that you have created)-->save


How display campaing work when we add keyword in display campaing ?


Customers search for your keywords and If they go inside any website, Your display ads should be popping up in-front of them.


******


Add Re marketing code in website (Add this code in every page of website )
Tools & setting -->SHARED LIBRARY -> Audience manager --> audience sources -- > ************





Bid adjustments


How do bid adjustments work?


A percentage increase or decrease in your bids.Bid adjustments allow you to show your ads more or less frequently based on where, when, and how people search. For example, sometimes a click is worth more to you if it comes from a smartphone, at a certain time of day, or from a specific location


######Facebook Marketing Notes######

**Facebook Ad Library.

Facebook Ad Library
**Emoji Icon
Emoji Icon


why getting leads from Not selecting Location

We would kindly suggest you that when targeting geographically there is a default radius around the target location. This means that if the default radius overlaps with another city people within that city will be delivered your ad. We would also like to inform you that if your audience are sharing your Post and the people who are looking that shared Post if they are filling the form than also you will get it from other location.

More Ad lead and audience attraction.

you need to expand your audience and set more interests and hobbies of your audience and check the age of the audience as well, and kindly re-publish the Ad again to gain more Ad lead and audience attraction.

please select "Automatic placement" targeting instead of "Edit placements" to get more leads, and after that, also please link your Facebook page to your Ads as well. After doing all these changes, kindly re-publish