What you do in digitial Marketing

I start my day with google analytics and metrics such as visitor, visits, average time on site, event tracking etc. are ingrained in me.

- I can do a deep-dive into google adwords right from choosing and configuring the right set of keywords to creating structured ad groups, creative ad-copies, campaigns, managing advertising budgets and monitoring it day in and day out.

- I believe in customer centricity and have created ad-banners, text ad copies and landing pages that resonate with user context and product propositions.

- I have done SEO enhancements and have successfully increased the organic traffic to the website by following the best practices suggested. I do not subscribe to Black Hat SEO techniques!

- I regularly check google webmasters to ensure all my website pages are getting crawled properly and identify / fix any issues immediately.

- I read the google blogs and keep myself updated on the latest enhancements on google platforms and products and do not hesitate to experiment with beta-tools!

- I have taken complete ownership of corporate & product websites, have written the website content and ensure that the site is constantly updated.

- I have hands-on experience on social media marketing - be it LinkedIn, twitter or Facebook and I know how to use these platforms to reach and engage targeted audiences.

- I am comfortable working with teams outside my function and have demonstrated the ability to pervade through hierarchies and roles.

- I am absolutely comfortable with numbers and hands-on with spreadsheet tools (say excel) to do logical analysis to monitor & measure campaign effectiveness

- I can always learn on the fly and have demonstrated the ability to translate business requirement into marketing specifications even while dealing with ambiguity!

- I have the ability to juggle multiple priorities and still deliver within tight-deadlines. I also appreciate work-life balance and do not stress myself out!

- I am self-driven and willing to take initiatives to go into unchartered territories

In short, I would be the digital custodian of our corporate and product brand. I would strategize, own & drive all activities to enhance the brand visibility and drive lead generation through digital marketing efforts.

Marketing Activity

Marketing Activity
Here are the brief of each Activity

Branding –

Making Creative Leaflets:- consignment box, Androids Apps,Delivery Branch Location Index ,assure delivery , New Location launched banner, shortage –zero is king, banner for social media activity, service level for each zone, service route, Book more, Certificate for best performance employee, Road Show banner, V-X Logo, Check box pad view , Mobile pod, V-Xpress ppt, pdf templates etc,Holiday banner(Holi, Mother day, diwali etc) , for branch Address list along with contact No, T shirt Banner, Leaflets for Event

Making Newsletter :- VA times etc, profiling customer success etc

Making Video :- Making presentation video for all department, Customer Testimonial Video, segment video,Mobile POD, DEPS, HUB –(on How to handle E cargo),Making video for AK shah sir function, sales parivartan video, video on branding presentation

Physical Activity :- Make company brochure, calendar, Diary, Checkbox pad, Mouse pad, pen Drive, Certificate & Trophy distribution to best performer employee, sales kit(DVD), Basket ball & boxing kit at HUB, every branch painted with V-Xpress color,VA T-shirt,V-Xpress Anthems, Bag branding etc

Training Program:- KBOG Training Program at HUB (vapi, nagpur,Indore, Kolkata,Hyderabad, Baroda, chennai, cochin,Bhiwandi, Chandigarh, Ahmedabad) , give brief Introduction to New Join Employee about V-Xpress(business, organization structure, anthems, and branding etc ),

Participated in Awards - CII Awards

Outdoor Advertising – placing Hoarding at Metro city (Taking proposal from Advt Agency and forwarded it to concern zone Manager)

Content seeding – write a content from content writer publish on Authority website, Blog etc (topic would be GST, CEO Thoughts, Logistics etc)

Retail- Attending Events/Exhibitions/seminar, Road Show(distributed V-Xpress leaflets, collect leads etc), Making androids apps, consignment Boxes

B2B- Indiamart.com (collection Leads & transfer to sale Dept)

Digital Marketing- website development, SEO, SMO, PPC(Paid ads-Google Adwords), Banner Advertisement,develop Androids Apps for instant cargo booking, email marketing etc

Email Marketing – sending Emailer to – (bulk mail) to customer( every month on dated 10th ), KBOG updates to respective zone ,welcome emailer to key client along with KYC for, sending mail on Holiday Occasion(Holi, gudi pawda etc)

Print Media Advt- published ads in cargo talk, Newspaper, Magzines, Econimic Times(ET) etc

Operational Excellence Video - Making Operation Excellence Video on 6 step consignment Process

Market Research – check existence of V-Xpress, segment wise customer/industries analysis, competitor Analysis, data analysis, Advt research, identified future opportunities etc

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