Tips regarding learning limited ad sets and ad status

We wanted to provide you with some important information and tips regarding learning limited ad sets and ad status on our platform.

Firstly, we would like to clarify that learning limited is not a penalty, but rather an indication that your current ad setup may not be allowing our ad delivery system to optimize performance effectively. This can be due to factors such as audience size, cost control, budget, or other settings.

To improve the performance of learning limited ad sets, we recommend the following steps:

Combine ad sets and campaigns: By combining ad sets and campaigns, you can achieve faster results and see stable performance sooner.

Expand your audience: Increasing the size of your audience provides more opportunities for people to engage with your optimization event.

Raise your budget: If your budget is too low to receive around 50 optimization events, your ad set may struggle to exit the learning phase.

Adjust your bid or cost control: If your bid or cost control is too low to receive around 50 optimization events, your ad set may remain in the learning phase. Consider raising these settings.

Change your optimization event: Consider selecting an optimization event that occurs more frequently. For example, you might want to switch from optimizing for purchases to optimizing for add-to-cart events.

For further details and in-depth information on learning limited ad sets, we encourage you to visit the following link: https://www.facebook.com/business/help/269269737396981?id=561906377587030

Additionally, we would like to address the status of your ad set. We have noticed that your ad set is currently inactive due to the ad being processed with the changes you made. This process usually takes a few minutes, but in some cases, it may take up to 8 hours. Once the processing is complete, the status of your ad will be updated to confirm if it is now active, in review, or if any errors have occurred.

For more information on checking the campaign, ad set, or ad delivery status, please refer to the following article in our Help Center: https://www.facebook.com/business/help/650774041651557?id=649869995454285