Recommendations:
1) Narrow targeting with a Custom Audience (https://www.facebook.com/business/help/744354708981227
).
2) If the ad has been running for a long time, then create new ads or target a Lookalike Audience (https://www.facebook.com/business/help/164749007013531
).
3) Remove any low-quality signals (https://www.facebook.com/business/help/1767120243598011
) from the ad and the post-click landing page.
Help Center:
About conversion rate ranking (https://www.facebook.com/business/help/617529305373441
)
Post engagement in Facebook ads (https://www.facebook.com/business/help/735720159834389
)
About Custom Audiences (https://www.facebook.com/business/help/744354708981227
)
About Lookalike Audiences (https://www.facebook.com/business/help/164749007013531
)
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